Shopping in Kashmir: How to Buy Real Pashmina, Saffron and Carpets

By the Kashmir Holiday Packages Online team · 5 October 2026 · 2 min read

Kashmir is famous for its crafts, and a little knowledge goes a long way. Here is how to buy the real thing and avoid paying Pashmina prices for machine-made copies.

Pashmina shawls

Genuine Pashmina is spun from the fine undercoat of the Changthangi goat and woven by hand. It is light, very warm and soft against the skin.

  • Look for the GI label: certified Kashmir Pashmina carries a Geographical Indication tag.
  • Check the weave: hand-woven shawls show tiny irregularities. A perfectly uniform weave suggests a machine.
  • Expect a real price: a pure Pashmina shawl costs several thousand rupees or more. Very cheap “Pashmina” is usually a blend or synthetic.

Saffron

Kashmiri saffron, grown on the plateau around Pampore, is prized for its deep colour and strong aroma. It is harvested from late October to mid-November.

  • Look for: long, deep-red threads with a slightly lighter tip.
  • Test: genuine saffron slowly releases a golden-yellow colour in warm water. Fake saffron bleeds red quickly.
  • Buy: from government emporiums, cooperatives or trusted shops, ideally with GI certification.
White-water rafting on a mountain river
White-water rafting on a mountain river. Photo: Avinash Kumar (Unsplash License)

Carpets

Hand-knotted Kashmiri carpets in silk or wool can take months to make. Turn the carpet over: on a hand-knotted piece, the pattern is clearly visible on the back and the knots are slightly uneven. Ask for the knot count and a certificate of origin.

Other things to bring home

  • Papier-mâché: hand-painted boxes, bowls and ornaments.
  • Walnut-wood carving: trays, boxes and furniture.
  • Dry fruits: walnuts, almonds and apricots.
  • Kashmiri Kahwa mix and spices.
  • Crewel and chain-stitch embroidery: cushion covers and bedspreads.
Embroidered Pashmina shawl
Embroidered Pashmina shawl. Photo: AG (CC BY-SA 4.0)

Where to shop in Srinagar

  • Government Central Market and emporiums: fixed prices and certified goods.
  • Polo View and Residency Road: established handicraft stores.
  • Lal Chowk and Badshah Chowk: busy local markets, good for dry fruits and spices.
  • Old city workshops: ask your guide to take you to a family workshop to see the craft being made.

Our tip: never feel pressured to buy, and get a written bill for anything expensive.

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